Start Media Dictionary | Overview | Topics | Groups | Categories | Bookmark this page.
 
media dictionary - journalism encyclopedia  
Full text search :        
   A   B   C   D   E   F   G   H   I   J   K   L   M   N   O   P   Q   R   S   T   U   V   W   X   Y   Z   #   

 

book club

 
   
a system of buying and selling books by post, usually on specialist subjects


COMMENT: Book clubs do not always charge their members a subscription, though members usually have to guarantee that they will purchase a certain number of books from the club each year. For the publisher, the sale of a title to a book club is a useful (and sometimes crucial) increase to the print run, as it is assumed that most book club members would not purchase the book through a bookshop if it were not offered to them by the club. The publisher usually sells the book to a club at a discount off the normal published price and the club sells it to its members at a similar discount. If the publisher sells the book at 75% off the retail price, the club will resell it at 25% below the retail price. So a book retailing at £16 will be sold by the publisher to the club at £4 and the club will sell it to the members at £12. Some discounts are higher than this, and are similar to remainder prices.
 

 

 

 
Bookmark this page:
 

 

 
<< former term
 
next term >>
book cloth
 
book club choice
 
   

 

Other Terms : wall chart | sextodecimo | format
Home |  Add new article  |  Your List |  Tools |  Become an Editor |  Tell a Friend |  Links |  Awards |  Testimonials |  Press |  News |  About
Copyright ©2009 Media54.com. All rights reserved.  Terms of Use  |  Privacy Policy  |  Contact Us