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sans serif

a style of printing letters with all lines of equal thickness and no serifs. ➮ serif (NOTE: Often simply called sans: The headwords are set in a 9 point sans face.)

COMMENT: Sans faces are less easy to read than seriffed faces and they are rarely used for continuous text, although some magazines use them for text matter. Nevertheless, legibility is not always what the typographer is aiming for; immediate recognisability of a word is possibly easier with sans faces, and this is why they are commonly used for road signs and other public notices. Sans faces are not as common in the USA as in Europe.



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Other Terms : open back binding | bulking paper | shoulder heads
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