Start Media Dictionary | Overview | Topics | Groups | Categories | Bookmark this page.
media dictionary - journalism encyclopedia  
Full text search :        
   A   B   C   D   E   F   G   H   I   J   K   L   M   N   O   P   Q   R   S   T   U   V   W   X   Y   Z   #   



the organisation of the display and promotion of goods for sale merchandising of a product

merchandising department

COMMENT: Merchandising can take many forms: it can include the production of children\'s toys based on a popular cartoon character; the sale of souvenirs linked to a famous tourist resort; special gifts tied into a special event such as the Olympic Games. Normally, if such products are based on characters in a book, the publisher will not be responsible for their manufacture, but will license a merchandiser to produce and sell them against payment of a royalty.



Bookmark this page:


<< former term
next term >>
merchandising rights


Other Terms : facilities | collaborate | uncensored
Home |  Add new article  |  Your List |  Tools |  Become an Editor |  Tell a Friend |  Links |  Awards |  Testimonials |  Press |  News |  About
Copyright ©2009 All rights reserved.  Terms of Use  |  Privacy Policy  |  Contact Us