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click-through rate

a method of charging an advertiser for the display of a banner advertisement on a website. Also called click rate (NOTE: Each time a visitor clicks on a displayed advertisement which links to the advertiser\'s main site, the advertiser is charged a fee. A click-through rate of just a few percent is common and most advertisers have to pay per thousand impressions of their banner ad, sometimes written CTM (click-through per thousand).)  



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Other Terms : apparent density | limp binding | print formatter
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